"People will stare. Make it worth their while."

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As the designer herself once said: “If you wear Jil Sander, you are not fashionable, you are modern.” Founded in Hamburg in 1968, the brand sought to define a new-generation woman who values tailoring and construction, with a gaze cast firmly on minimalism. This purist point of view earned Sander international fame, and it is an ethos that the brand exemplifies to this day.