As the designer herself once said: “If you wear Jil Sander, you are not fashionable, you are modern.” Founded in Hamburg in 1968, the brand sought to define a new-generation woman who values tailoring and construction, with a gaze cast firmly on minimalism. This purist point of view earned Sander international fame, and it is an ethos that the brand exemplifies to this day.

"People will stare. Make it worth their while."

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